About
From complexity to capability.
8typical is a performance firm built for teams operating where the stakes and the speed are both high. We help leaders and their teams align faster, decide with clarity, and deliver under pressure — and we build the capability so it holds long after we're gone.
What we believe
Most strategy doesn't fail on the whiteboard. It fails at the team level, in the daily decisions and trade-offs that turn a plan into a result. That's where we work.
The team is the unit
We don't train individuals and hope the group improves. Performance is built, or lost, in how a team decides, hands off, and adapts together.
Transparent by design
No black box, no consultant-speak. You always know what we're doing, why, and what's changing.
Grounded in research and practice
Built on the science of what helps teams perform under pressure and decades of doing the work in the room — translated into plain practice, not theory.
The work behind 8typical
8typical was founded by Dr. Devon Morris — an industrial-organizational psychologist, enterprise transformation leader, and the first Black Certified Scrum Trainer. His research into what makes teams adapt under pressure is the backbone of how we work, and his years leading change inside complex organizations are why it holds up in the room, not just on paper.
We're built to grow beyond any one name. The approach is shared, the standards are consistent, and every practitioner who joins us works from the same foundation — so what you get from 8typical is the firm, not a single person's calendar.
8typical has partnered with Google · Coca-Cola · USAA · U.S. Military · McKesson · Turner Industries — with more organizations joining as we grow.
Start a conversation.
Tell us what your team is facing. It's a focused, diagnostic conversation — not a sales pitch. Or reach us directly at team@8typical.com.